My Place to Play: Supporting Childhood Development in Vulnerable Families

Person holding a canvas tote bag labeled 'My Place to Play Toddler Play Bag' filled with a soccer ball, colorful toys, and a stuffed elephant.

This initiative addresses a profound social challenge: supporting the early childhood development of infants living in confined spaces (including homeless, IPAS, and Traveller communities).

Appointed as the Managing Agent, our immediate challenge was to stabilise the existing supply chain, drive cost efficiencies, and secure reliable sourcing for bespoke play items suitable for small living spaces.

In 2023, we took over the contract delivery to procure and supply 2,000 Baby Play Bags (0-12 months) and 2,500 Toddler Play Bags (12-36 months) annually. Utilising our international sourcing expertise, we procured, shipped, and warehoused bespoke, CE-certified play items designed specifically for this unique, complex project. Our process included designing an online registration portal for service providers, allowing them to easily order the appropriate baby or toddler packs for families in their care.

We achieved 100% KPI completion since taking over the contract, ensuring every pack was delivered to service providers within expected timeframes. This project showcases our expertise in the creation and delivery of bespoke product design and sourcing, streamlining the ordering and delivery process.

The My Place to Play project in Ireland has shown highly positive results, successfully providing play resources (mats, toys) and guidance to families in limited spaces (homeless, international protection), significantly boosting parent-child play, increasing awareness of play's importance, and improving parent-child bonding, with high satisfaction from practitioners and parents.

"They not only sourced and organised prompt delivery of the play packs but they also added value by streamlining the ordering and delivery system."

Marion Byrne
My Place to Play Co-Ordinator

What we delivered

The key outcomes of this project

Efficiency

Targeting Vulnerability

Successfully provided bespoke play items to highly vulnerable groups, including Ukrainian, homeless, and domestic violence services, directly mitigating the impact of inequality on early development.

Close-up of an adult holding a sleeping baby, with the baby’s small hand grasping the adult’s finger.
Reliability

Operational Streamlining & Efficiency

Successful stablisation of the supply chain  through our international sourcing partners, resulting in improved cost efficiencies from end-to-end.

Smiling woman unpacking a baby play mat from a tote bag while a baby reaches out on a carpeted floor.
Scalability

Guaranteed Performance

100% KPI completion across all metrics since the start of the contract, including pack delivery and product compliance.

Toddler sitting on a rug playing with a puzzle from a play bag labeled 'My Place to Play' while a smiling woman watches nearby in a cozy living room.

Let's work together.

Let's discuss how we can become your trusted partner in bringing essential foundational support to families.

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